Category Archives: PhotoTech

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Study: User-generated VR is poised to be a dominant market force

VR is all the rage these days, with much attention focused on innovative professional VR content and the high-end tools needed to create it.  However, The User-Generated VR Revolution, a new study by Suite 48 Analytics, hosts of the annual Mobile Photo Connect conference, , thanks to the many innovative VR cameras and smartphone apps coming to market that enable users to capture 360° photos and videos, and present these in an engaging and immersive manner. While it is hard to predict when exactly user-generated VR imagery…

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LDV Vision Summit : A recap

Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, which just closed a few days ago, did not disappoint. In a field where breakthroughs are seemingly far between, there is still room for anyone to discover research, studies, applications or companies that reveal yet another…

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Abelardo Morell

The Camera of the Future = No Camera

For thousands of years humans have engaged in making visual records of the world around them. From the earliest Ice Age animal cave paintings to birthday photos of our children, a common value seems to be expressing itself through our ever evolving technologies and skills that create “visual likeness.” Charcoal, ink, dye, pigments — these were the earliest materials. But it was the technological innovation of the camera and light-sensitive materials over 170 years ago that truly changed the game and the trajectory. Consumer digital imaging sensors are…

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Is Instagram dying of a slow death ?

All the numbers have been pointing upwards. In fact, a recent analysis shows that Instagram  will be used by one in three people, in the US, by 2020. With 400 million active users today, it is the only platform where people  exclusively take and share visual content and nothing else. It is an extremely well-guarded wall garden ( more so than Facebook) which jealously keeps its traffic internally by making posting ad sharing from third-party location either impossible or very cumbersome. However, in the last…

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VR : The story so far

Everyone agrees that VR is the next big opportunity in the consumer tech industry. Goldman Sachs estimates the market to yield $60 billion by 2025, with almost a 50/50 split between hardware and software.  It is currently a giant land grab, where companies are positioning themselves, launching headsets, cameras, platforms and content. But, as much as the excitement is real, it is still all about the potential rather than the reality. Before the VR year kicks in at full gear, we thought we would stop and…

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In-app purchasing options: monetization vs. user ratings

Photo app developers can monetize their apps in a variety of ways, such as by charging for the app, placing ads, selling photo print products, or offering extra features through in-app purchasing (IAP) options. For our recently published we took a deep-dive into the IAP patterns of the top-ranking apps from the US Google Play and Apple iTunes stores in the free Android, paid Android, grossing Android, free iOS, paid iOS, and grossing iOS apps categories. First of all, we found that IAP is on…

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10 questions to a founder : Yarn

With an estimated 1.2 trillion photos taken in 2015, it is no wonder that most vanish in the deep grooves of some remote hard drive. And while it takes on a few fractions of a second to capture a photo, it seems to  take an eternity ( along with herculean efforts) to retrieve then. The irony of it all is that, for an instrument that should enhance our memorial faculties, it gives  us a harder time trying to recall if and where we stored that…

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The next big thing : Interactive VR

Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominate space outside of the gaming word. One major issue is the lack of interaction: beyond scrolling around in space, left right, up and down, users are left being  passive viewers of what can often be…

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What to watch for in 2016

The 2015 year ends pretty much as it started. Some promises were delivered, some fell short. At least for now. With mobile continuing to dominate as the number one gateway to the online experience and visual being its strongest appeal, one would have thought that visual tech would have exploded by now. But not yet. At least not at full capacity. While image advertising has taken a foothold on all major social media site, with Facebook, Instagram and Pinterest adding a “buy” button within  photos,…

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What Google’s new open source TensorFlow and Cloud Vision API mean for photo app developers

When discussing this year’s Mobile Photo Connect “Prospering in the emerging Photos at your Fingertips” theme, several photo app developers commented along the lines of “Wouldn’t it be nice if… companies such as Google or Facebook would share their machine learning and image recognition technologies with all of us?” Few expected this was likely to ever happen, let alone within weeks after the conference. On November 9 Google announced its open source TensorFlow machine-learning framework, followed three weeks later by its Cloud Vision image recognition…

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