Category Archives: PhotoTech

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Is Instagram dying of a slow death ?

All the numbers have been pointing upwards. In fact, a recent analysis shows that Instagram  will be used by one in three people, in the US, by 2020. With 400 million active users today, it is the only platform where people  exclusively take and share visual content and nothing else. It is an extremely well-guarded wall garden ( more so than Facebook) which jealously keeps its traffic internally by making posting ad sharing from third-party location either impossible or very cumbersome. However, in the last…

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VR : The story so far

Everyone agrees that VR is the next big opportunity in the consumer tech industry. Goldman Sachs estimates the market to yield $60 billion by 2025, with almost a 50/50 split between hardware and software.  It is currently a giant land grab, where companies are positioning themselves, launching headsets, cameras, platforms and content. But, as much as the excitement is real, it is still all about the potential rather than the reality. Before the VR year kicks in at full gear, we thought we would stop and…

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In-app purchasing options: monetization vs. user ratings

Photo app developers can monetize their apps in a variety of ways, such as by charging for the app, placing ads, selling photo print products, or offering extra features through in-app purchasing (IAP) options. For our recently published we took a deep-dive into the IAP patterns of the top-ranking apps from the US Google Play and Apple iTunes stores in the free Android, paid Android, grossing Android, free iOS, paid iOS, and grossing iOS apps categories. First of all, we found that IAP is on…

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10 questions to a founder : Yarn

With an estimated 1.2 trillion photos taken in 2015, it is no wonder that most vanish in the deep grooves of some remote hard drive. And while it takes on a few fractions of a second to capture a photo, it seems to  take an eternity ( along with herculean efforts) to retrieve then. The irony of it all is that, for an instrument that should enhance our memorial faculties, it gives  us a harder time trying to recall if and where we stored that…

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The next big thing : Interactive VR

Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominate space outside of the gaming word. One major issue is the lack of interaction: beyond scrolling around in space, left right, up and down, users are left being  passive viewers of what can often be…

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What to watch for in 2016

The 2015 year ends pretty much as it started. Some promises were delivered, some fell short. At least for now. With mobile continuing to dominate as the number one gateway to the online experience and visual being its strongest appeal, one would have thought that visual tech would have exploded by now. But not yet. At least not at full capacity. While image advertising has taken a foothold on all major social media site, with Facebook, Instagram and Pinterest adding a “buy” button within  photos,…

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What Google’s new open source TensorFlow and Cloud Vision API mean for photo app developers

When discussing this year’s Mobile Photo Connect “Prospering in the emerging Photos at your Fingertips” theme, several photo app developers commented along the lines of “Wouldn’t it be nice if… companies such as Google or Facebook would share their machine learning and image recognition technologies with all of us?” Few expected this was likely to ever happen, let alone within weeks after the conference. On November 9 Google announced its open source TensorFlow machine-learning framework, followed three weeks later by its Cloud Vision image recognition…

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10 Questions to a founder : Picturesqe

With the advent of digital, pro photographers have been taking more and more pictures. The downside is that they end up spending more and more time in post-production, having to search within thousands of images for the winning photographs. This is what Hungary based startup Picturesqe solves: using a mix of machine learning and A.I,  their solution cuts the editing time by 80%, honing rapidly and efficiently into the top candidates. We sat them with them to learn more: – A little about you, what…

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Indie photo app beats well-funded competitors to secure its own funding

Shutta, the photo-from-video app that formally launched at TechCrunch Disrupt’s Startup Alley in New York in May this year, has secured a $260,000 seed round from a small consortium of European angel investors after beating its main competitors’ growth figures hands down and on a fraction of the budget. The app, developed single-handedly by indie developer James Shimell (in his spare time!), was well-received by visitors and fellow developers at the NY tech conference, but garnered only lukewarm attention from the press and investors at…

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10 questions for a founder : Photonomie

Between VR lurking around the corner and users eager to enhance their visual experience beyond the flat 2 D photo lies a vast landscape of opportunities. One that Paris- based company Photonomie is jumping to occupy with the introduction of its real-time photo stitching app. Far beyond the horizontal panorama but without the need of wearing VR goggles, Photonomie offers anyone with a smartphone the possibility to create and enjoy a full 360 immersive experience right on their mobile. No connections needed. We caught up…

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