Category Archives: Interface

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VR : The story so far

Everyone agrees that VR is the next big opportunity in the consumer tech industry. Goldman Sachs estimates the market to yield $60 billion by 2025, with almost a 50/50 split between hardware and software.  It is currently a giant land grab, where companies are positioning themselves, launching headsets, cameras, platforms and content. But, as much as the excitement is real, it is still all about the potential rather than the reality. Before the VR year kicks in at full gear, we thought we would stop and…

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Visualizing User-Generated Content to Better Understand Humanity

Making sense of the trillions of images now available on-line can reveal fascinating information about our society. Taking the first steps in this complex field that mixes art, computer science and sociology, Dr Lev Manovich, professor at the Graduate Center of the City University of New York explains, via a few of his projects, how we can learn by just looking at what others are capturing. This is the transcript of his 2015 LDV Vision Summit presentation: We all hear this expression “thinking outside of…

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In-app purchasing options: monetization vs. user ratings

Photo app developers can monetize their apps in a variety of ways, such as by charging for the app, placing ads, selling photo print products, or offering extra features through in-app purchasing (IAP) options. For our recently published we took a deep-dive into the IAP patterns of the top-ranking apps from the US Google Play and Apple iTunes stores in the free Android, paid Android, grossing Android, free iOS, paid iOS, and grossing iOS apps categories. First of all, we found that IAP is on…

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Study shows top-ranking photo apps win with new use cases

With the number of photo and video apps on the market still rapidly growing (currently at 78,000, more than twice as many as two years ago), the question is: what competitive advantages characterize the current breed of top-ranking photo and video apps? Who are they, what is their main use case, their user rating, how long have they been on the market, and what media types do they support? To answer these and other questions the new Suite 48 Analytics Photo/Video App Market Study analyzed the top…

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The next big thing : Interactive VR

Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominate space outside of the gaming word. One major issue is the lack of interaction: beyond scrolling around in space, left right, up and down, users are left being  passive viewers of what can often be…

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Indie photo app beats well-funded competitors to secure its own funding

Shutta, the photo-from-video app that formally launched at TechCrunch Disrupt’s Startup Alley in New York in May this year, has secured a $260,000 seed round from a small consortium of European angel investors after beating its main competitors’ growth figures hands down and on a fraction of the budget. The app, developed single-handedly by indie developer James Shimell (in his spare time!), was well-received by visitors and fellow developers at the NY tech conference, but garnered only lukewarm attention from the press and investors at…

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Understanding Images

Our relationship with the camera, the lens and the image is evolving. The static stance of capturing a moment in a photograph is still there, but this is rapidly changing. With the help of new emerging technologies, photography is becoming ubiquitous and pervasive. The advent of machine vision, deep learning, semantic search, augmented reality and virtual reality among other exponential technologies will inspire us to discover, create and experience more great imagery than ever before in human history. Intelligent algorithms will inspire and teach us to…

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Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

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Can visual tech save advertising ?

It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking  fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. And finally, a recent report by the IAB ( Internet Advertising Bureau) revealed that a banner has to be served  1250 times  before someone  clicks on it. A devastating blow. It doesn’t come as a surprise:…

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The dark world of mobile photography

While the numbers are familiar – 1.8 billion images uploaded daily, over a trillion in a year – what they hide is not. A recent study by Kodak Alaris ( unfortunately only limited to the UK) shows that the vast majority of photos taken are never processed and worse, end up being lost forever. While there are many reasons for this, it is interesting to note that the size of the photo universe is probably 5 times bigger than anyone believes, even if most of…

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