Category Archives: Instagram

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10 Questions to an artist/engineer : Gregor Hochmuth

– A little about you, what is your background ? I’m a fairly recent New Yorker, having moved here only about a year and a half ago. I had been living in San Francisco for many years until then and working at a number of tech companies out here: First at Google as a product manager, then joined Instagram when the company was still very small. Once we were acquired by Facebook, I stayed for another year and a half before deciding it was time…

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Is Instagram dying of a slow death ?

All the numbers have been pointing upwards. In fact, a recent analysis shows that Instagram  will be used by one in three people, in the US, by 2020. With 400 million active users today, it is the only platform where people  exclusively take and share visual content and nothing else. It is an extremely well-guarded wall garden ( more so than Facebook) which jealously keeps its traffic internally by making posting ad sharing from third-party location either impossible or very cumbersome. However, in the last…

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What to watch for in 2016

The 2015 year ends pretty much as it started. Some promises were delivered, some fell short. At least for now. With mobile continuing to dominate as the number one gateway to the online experience and visual being its strongest appeal, one would have thought that visual tech would have exploded by now. But not yet. At least not at full capacity. While image advertising has taken a foothold on all major social media site, with Facebook, Instagram and Pinterest adding a “buy” button within  photos,…

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Facial recognition

There is money in your face

Facial recognition  has been around for a while. At first and for a long time, it was only used for auto-tagging familiar faces on social media and in photo albums. Meanwhile, security agencies and law enforcement found that it could become an invaluable tool in their ongoing battle against crime fueling its development, to the dismay of civil liberties  organisation. But it is not until very recently that the field has discovered that it could bring much more, in the form of hard advertising cash. Beyond…

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Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

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Why does real photography matter?

On October 26, I participated in a fireside chat about “Real Photography” at the DMLA’s annual conference. 1 Ostensibly about “what new technologies are doing for photography”, it became a place and a time for everyone – not just the panelists, but the entire room – to talk about anything happening at the intersection of photography and technology. 2 One lesson: any conversation today that starts out about “real photography” inevitably turns into a debate about selfies. Should that be a surprise? A photo posted…

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Study shows Visual Web about to explode

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elements of a perfect storm seem to be converging. The good old days of volume-based programmatic  advertising  faces the double threat of declining engagements (now at 0.06% CTR for banners) and the rise of ad blockers,…

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Facebook and visual content : Whatever the format

In our weekly newsletter, we looked at how Apple is ingeniously using Facebook to help launch and support their new visual format called Live Photos.  However, there is a bigger picture appearing here, one that is surreptitiously putting the social media giant at the center of the online visual experience, whether familiar or new. There is a very valid reason why Facebook wants to remain the primary location for visual media: After all, it owes its  original success, and its continued attention, almost entirely thanks to photos. Mark…

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Study reveals UK visual tech habits

A recent study by Ofcom called “The communications market report” bubbles up a flurry of data  regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also reveals some interesting usage habits, particularly in the visual tech space. We expose some of the most significant findings: Despite its multiple uses, the smartphone remains primarily a communications device. Almost three-quarters (72%) of the time…

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The true reason behind Instagram’s decision to break the frame

Instagram cracked the restrictive barriers of its iconic square format, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentally made reference to the Polaroid format, adding another touch of the nostalgia that made Instagram so popular. So why change it? 14 million whitespaces a day Numbers speak: 1 in 5 images posted on the…

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