It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. AndContinue Reading
A recent study published by in-image advertising company GumGum and brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elementsContinue Reading
While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions. While at first contradictory, a closer analysis reveals that part ofContinue Reading
Despite overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantiallyContinue Reading
In between the real world and the digital world is Catchoom. The 3-year-old Spanish company, born from the creative mind of Augmented Reality pioneer David Marimon, offers developers the tools to automatically link what users see to, among other things, products they can buy online. Using advanced Image recognition andContinue Reading
While Thinglink might not be a brand new company, it certainly behaves like one. Unable to leave well enough alone, it keeps on finding new ways and new places to allow the creation and posting of rich media interactive visuals. While in a challenging segment – most similar companies pivotedContinue Reading
According to a study made in the UK, 40% of people under 35s said they have used their mobile device to take a picture of a specific item on the street to buy once they get home. By answering two questions – what is in the image and where can IContinue Reading
Photos are too short and videos are too long. Photos say too little and videos too much. In an age where we can link data so quickly and easily, it is amazing to see that photos are still just the online equivalent of their printed version : A flat 2D representationContinue Reading
We sat down with investor and creator of the LDV Vision Summit Evan Nisselson, so he could tell us more about the upcoming 2015 edition of the Summit, as well as his thoughts about the visual web. What worked well last year ? Last year, we organized the first LDVContinue Reading
One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all socialContinue Reading