Category Archives: google

photo by Kārlis Dambrāns https://www.flickr.com/photos/janitors/

Can Google + Photo become the Instagram killer ?

:O By announcing the separation of Google photo from the Google plus social media platform, the  giant search  company has clearly announced  its intention to intensify the battle for domination of the online photo space. And for a good reason: Photos are the number one activity on smart phones, second on Twitter and obviously the only one on Instagram. It is also the number one group social interaction on all social media. Finally it offers huge potential in revenue generation as engagements are notoriously very high.…

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Curation is not what is used to be

The next big frontier for anyone involved with photography online is content curation.  The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part-  but rather in its ability to create value to the content by carefully and appropriately curating it. The first phase of photography content valuation was to amass as many assets as possible. Companies success rate was measured in how quickly and reliably they could accumulate  a vast amount…

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photo by Jerry OConnor

Amazon’s new trick

Let’s be honest, Amazon is not interested in selling phones. Instead, they want you to carry a device that is a constant and direct connection to its store.   See, one of Amazon’s issue is that more and more purchases are mobile and as good as their apps might be, they are still competing with thousands of other apps on both Android and iOS. They are also competing with Apple and Google, owners of the operating systems, both of which have their own stores. So, in…

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Photos and Apple: A WWDC roundup

The Apple WWDC closes and it leaves crumbs on the floor.  Let’s see what message they leave us: iOS 8 and Yosemite will be a another major push from Apple to continue to dominate the photo tech world. Unlike app makers, the Copernito team has the luxury of waiting and analysing what the market likes and dislike for future inclusion in their operating system.  They also have a formidable analytical tool with the app store. This coming release is another proof of that. Syncing in the cloud:…

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lots of objects

Photos are dumb

Let’s face it. Photos are dumb. Without context they don’t reveal much.  While they can be really good at evoking emotions, they are really bad at explaining their content. In fact, without a viewer, an image explains nothing. Let me explain. When confronted with a photograph, we are only able to recognize the items in it because of our memory. We have seen them before, thus we know what they are. Those unfamiliar to us remain unknown.  A photo explains only if you already know the…

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pinterest

Google testing its Pinterest killer ?

News emerged today that Google is hard at work on a new, somewhat secret bookmarking service. According to Florian Kiersch, a German student who enjoys trawling Google code, the new Chrome feature still being developed will replace Google collections and will be called Google Stars. Google Stars promises to not just save a link, like other bookmarking services, but the whole page, along with images and videos, organising in a searchable visual grid format. Your bookmarks will be saved in a collection format, under a theme…

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battle of the internet giants

And the battle heats up ( updated )

It didn’t last long. Less than a week after Dropbox and Twitter announced new photo oriented features, the other major players responded. Loud and clear. Google bets on Email First Google. Today, it announced a tighter integration of its very popular Gmail with it’s  photo backup solution Google Photo album. Now, it will be even easier to attached photos to any email directly from  your drive account. One click easy. Since email is still the most used online communication tool – that is changing too*-,…

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Dropbox

DropBook, TwitFace, what is it going to be ?

We all know that photos are key to engagement. Tech companies know it, but more important, the advertising world knows it. And although no one has fully mastered its potential, everyone knows that photography is the most important asset of the web today. That is why, more and more, we see a converging effort by tech companies to become the center of our photography life. Whomever controls your photo stream, controls your social life. The battle has raged between Facebook and Google + to be…

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Google Booth

Googlography

The next frontier in digital revenue is the yet untapped landscape of the millions of photographs uploaded and shared everyday. Photographs are considered by many to represent more than  75% of the internet real estate, yet no one has yet successfully cracked  its full revenue potential. With almost unlimited resources, both technological and financial, it is puzzling to see that even Google has not yet successfully monetized it. It is not for lack of trying. But its strategy, for now, has been more about herding…

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Instagram Android Xperia

Instagram knows more about photography than you

Instagram knows more about photography than Getty Images does. Or Corbis. Or Associated press. Or even Shutterstock. In 3 years years, it has aggregated more information about which photograph works better than the combinations of the best photo editors at any photo agency. It is not just Instagram. Flickr does too, although they might not know it yet ( at least they are not showing visible signs of awareness). And Pinterest. And the many, many tech companies whose job it is to help brands monetize…

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