Category Archives: getty

photo by Mike https://www.flickr.com/photos/konvo/

A $61 million rock in the Pond

It ripped the sky open like a lighting in a summer night but we hardly heard the thunder. Yet. A few articles, from the Wall Street Journal to Techcrunch replicating the press release, but that is about it. Which is a little disturbing because a series A investment of $61 million is pretty exceptional. The news that company Pond5, a marketplace for UGC video, photos, illustrations, and sound files, just raised a whooping $61 million (from Accel Partners and Stripes Group)  did much less to…

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Curation is not what is used to be

The next big frontier for anyone involved with photography online is content curation.  The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part-  but rather in its ability to create value to the content by carefully and appropriately curating it. The first phase of photography content valuation was to amass as many assets as possible. Companies success rate was measured in how quickly and reliably they could accumulate  a vast amount…

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The war of the embeds

The war of the embeds

At the end of 2007, a company called GumGum, came out with a product that, at the time, made little noise. They had spent some time looking at the online photo licensing space and thought the system was upside down. Their idea was that, instead of delivering a file against a flat fee estimated on potential usage, they would instead charge whomever published the image a fee based on actual views. That way, small blogger could use the same image as the New York Times…

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Shutterstock's road block

Shutterstock taking a beating ?

If anything, Getty Image announcement that they now offer free embed-able images has put a huge road block in Shutterstock growth path. Ever since the announcement a month ago,  Shutterstock has taken a beating on the stock market. From a high of $100, it has now fell below $60, lower than it was before their Q4 earnings call. Even while ceo and founder Jon Oringer claimed that it would not affect Shutterstock earnings, investors do not seem so sure. Where does the truth lie ?…

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The value behind

THE VALUE BEYOND THE TRANSACTION

The traditional image licensing business is a transactional one. Historically, the management of rights was considered to be an ongoing service, but with royalty free models eclipsing rights managed volumes, this is of little to no value for today’s image buyer. All value is wrapped up in the transaction: image rights and metadata are pre-vetted, and those are the most important and critical components to the product. Consumers are buying a license – not an image – and that license makes warranties of accuracy that assuages…

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Flickr buddies rememe 2.0

Getty / Flickr calls it quits

Busy week for Stock photography behemoth Getty Images. After opening up half of its images to free embedding, making a partnership with EyeEm, they have now announce that they are terminating their deal with Flickr. What does this mean ? On an individual level, photographers from Flickr who have images on Getty will continue to be represented by Getty according to their agreement. However, Getty will not continue to mine Flickr for new photos or photographers.  Instead, they recommend Flickr users to pick up the…

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Freedom

35 millions images for free

        It was just a question of time. We have repeatedly wrote here about how the current photo licensing model is broken and obsolete. We also explained at full length how image data collection and third-party revenue are the new gold mine. Getty apparently heard and is now applying. (If you want to read how it works, there is a great full explanation here) Getty Images announcement today that it has put 35 Million of its 80 million images up for free is…

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Vessel underway, possibly the training ship MERSEY

The content or the vessel

Photo app EyeEm announcement today that it will be opening an image licensing database made of photos submitted by its users brings an interesting though to the photo tech space. Considered by many as the gentle Instagram’s – its ToS does not attempt a copyright grab- it has managed to carve itself a respectable area in the very crowded space of the phone app with a sharing network. Being a free app, it is now trying to find a revenue model that preserves its photographer/contributor…

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Shutterstock Financial results : An Analysis

Listening in to Shutterstock’s financial results feels a little bit like being thrown back in time when Getty Images was a publicly traded company, with the numbers being obviously different.  First the main numbers. Shutterstock has reported full year revenue of $235.5 million for 2013, up an impressive 39% (1). While other companies in the same space are seemingly seeing single digit growth, if not retreats, it is quite a striking feast. However, overall, compared to Getty Images reported $897 million projected revenue for 2013, with…

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Google Booth

Googlography

The next frontier in digital revenue is the yet untapped landscape of the millions of photographs uploaded and shared everyday. Photographs are considered by many to represent more than  75% of the internet real estate, yet no one has yet successfully cracked  its full revenue potential. With almost unlimited resources, both technological and financial, it is puzzling to see that even Google has not yet successfully monetized it. It is not for lack of trying. But its strategy, for now, has been more about herding…

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