Category Archives: getty

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10 Questions to a GM : Picscout Insights for Business

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works.  We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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Data driven stock photography

While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions.  While at first contradictory, a closer analysis reveals that part of the issue seems to be linked to antiquated business model that are ill-fitted to our all digital, mobile world. The few companies in this space that continue to grow, and some as much as 40%…

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Automated photo generating A.I

What will we do with all the data we accumulate from photos? On a daily basis, internet juggernauts like Google, Yahoo, Facebook or Microsoft use highly sophisticated deep learning engines to better understand the content of billions of images uploaded, liked and shared. For now, it is to better serve adverting but what else can be done? For one, we could generate custom-made photos. Automated photo generating A.I. using all the knowledge acquired about photography, including which image types helps sell more products, which dominant colors appeal to viewers,…

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it’s Adobe Stock and it’s live

Will convenience be the powerful  feature to  make Adobe’s $800 million gamble succeed in the stock photo market? Launched amidst a flurry of Creative Cloud updates for Photoshop, Illustrator, and Premiere, Adobe Stock is a fully integrated stock photo offering within the company’s flagship product. Created with the content of recently acquired Fotolia, it boasts, at launch, 40 million images, putting it right in the path of mighty competitors Getty Images and Shutterstock. However, it has a strong advantage: it is there where you need…

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Shutterstock buys Rex for $33 Million

North America woke up with the news that golden boy photo agency Shutterstock acquired no less than 2 companies in what seems as one swoop. One, in the music category, the other, in the photo licensing world. Obviously it is the latter that interests us here. Shutterstock’s announcement that it has acquired 60 years old UK base photo agency Rex Features for $33 million is certainly good news for Rex ( at least, their share holders) but not so much for Shutterstock. And here’s why: Rex is…

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The Content Marketing Machine and Photo Supply

The sharp rise in content marketing by corporations has demanded a commensurate rise in content acquisition from traditional sources, and has opened the door to niche platforms and services such as Thismoment and Newscred. The impact to the photo industry has been mixed. On one hand, image licensing agencies – and specifically large-scale aggregators like Shutterstock – have benefitted from their inroads into corporate clients, expanding and servicing a segment that is marketing-focused with high volume transactions. On the other hand, UGC (corporate-generated) and platforms…

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Embedding Images: A Contextual Ad Delivery Model?

Embeddable images through online publishers can be a tactic for extending the reach and brand of publishers, who are the direct recipients of its traffic-building and presence. As you allow sharing, your content network grows, as do link-backs and overall web-imprint of a publisher’s site and branding. More often than not, the image owner and publisher are not the same entities. What’s in it for the image owner?            UGC aggregators that welcome the outbound embedding of images from their platform…

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Embedding Images: The Promise of Proliferation, The Tension of Control

             The practice of allowing visual media to be embedded on an external site by an anonymous user has seen widespread adoption (thanks, YouTube), so that any site in the business of publishing content uses it. By allowing readers to share the video/photo itself, and not a page link, it incentives use and reuse by offering bespoke contextualization of the object. Moreover, it gives the source publisher the ability to generate outbound links and traffic data in a more meaningful…

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photo by https://www.flickr.com/photos/daniandgeorge/

is Flickr serious ?

Flickr’s recent announcement that it will offer licensing tools to its user base should come as no surprise to the readers to Kaptur. We predicted such a move a while back. At a time when more and more photo tech companies are putting their content for licensing,  from 500px to EyeEm , Flickr, the grandfather of them all, had to react.  However, having a large pool of images ( over 6 billion images) is not enough to break-in the photo licensing world . To be successful,…

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