That’s it. It’s official. After months of maybes, wild rumors, executive defection, Google finally announced the splitting of Google + into independent platforms, Stream and Photos. While there might be a future for Stream, we are only interested in the development of Photos, possibly named Photo +. The trigger ofContinue Reading

Wrong move.  A new study just released by Socialbakers reveals that posting photos on Facebook might be the worst idea for brands trying to get attention. The reason ? Facebook algorithms. According to Business Insider who reviewed the study : “The Socialbakers data, which covered 4,445 Brand pages and moreContinue Reading

Before we get too deep into the year, we thought that we would take a breather and look around the numbers a little bit closer. Since we love data around here, we compiled a few easy to digest charts to get a better understanding of the forces at play andContinue Reading

One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all socialContinue Reading

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enterContinue Reading

Instagram is now facing the biggest challenge of its short existence. Now that it has succeeded in becoming a top mobile destination and successfully sold itself for a large amount of capital, it needs to perform two things well: One, remain relevant and second, get the next 100 million users.Continue Reading

What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massiveContinue Reading

A new trend is starting the emerge in the photo tech space : brand photo apps. In an effort to capitalize on the photography craze infecting all smartphone users, more and more brands are creating their own photo app. Having a strong visual presence on hip photo platforms like Instagram,Continue Reading

photo by https://www.flickr.com/photos/macblack/

The visual web is here. People discover, share  and buy based on what they see online. Photo are fast becoming the number one way people connect with brands. An evolution smart companies like Nike and Red Bull have fast understood, pouring millions into photography. But thanks to a variety ofContinue Reading

photo by Kārlis Dambrāns https://www.flickr.com/photos/janitors/

:O By announcing the separation of Google photo from the Google plus social media platform, the  giant search  company has clearly announced  its intention to intensify the battle for domination of the online photo space. And for a good reason: Photos are the number one activity on smart phones, second onContinue Reading