Category Archives: Facebook

5331383775_9c726340b3_vision

Automated photo generating A.I

What will we do with all the data we accumulate from photos? On a daily basis, internet juggernauts like Google, Yahoo, Facebook or Microsoft use highly sophisticated deep learning engines to better understand the content of billions of images uploaded, liked and shared. For now, it is to better serve adverting but what else can be done? For one, we could generate custom-made photos. Automated photo generating A.I. using all the knowledge acquired about photography, including which image types helps sell more products, which dominant colors appeal to viewers,…

Read More »

5060079536_ce5f8218c4_teens

The photo generation

Regardless of what any teacher might say, there are two ways to become a photographer : take a lot of pictures and look at a lot of pictures. Everything else is secondary. And that is exactly what our teenagers are doing. In a recent study done by Facebook on teens and Instagram, “growing up in a visual world”, the social media giant reveals some very noteworthy information. You complete me 32% of US teens consider Instagram the most important social media platform, far beyond Facebook…

Read More »

15419759136_1ca5927569_brand

Brands and Instagram : a love affair

Instagram loves wearables.  No, not the Apple iWatch kind. The regular kind : Fashion and sportswear are by far the two top categories of successful brands on Instagram. Propelled by the Nike and Adidas of the world, the sportswear category accumulates the highest rates of community with an average of 1.3 Million followers compared to the average of 603 K, this according to a report just published by L2 and Olapic. Fashion is not far behind with 1.2 Million followers average per brands. The photo…

Read More »

6829305136_af5fa2d7f4_master

Google throws Photos + into the battle

That’s it. It’s official. After months of maybes, wild rumors, executive defection, Google finally announced the splitting of Google + into independent platforms, Stream and Photos. While there might be a future for Stream, we are only interested in the development of Photos, possibly named Photo +. The trigger of this announcement is certainly Apple’s imminent launch of Photo for OS X, already available in beta release. Due to replace the clunky iPhoto and the well liked Aperture, the Apple service will use iCloud as…

Read More »

4376382196_bdb2d34487_mess

Facebook messes with photos

Wrong move.  A new study just released by Socialbakers reveals that posting photos on Facebook might be the worst idea for brands trying to get attention. The reason ? Facebook algorithms. According to Business Insider who reviewed the study : “The Socialbakers data, which covered 4,445 Brand pages and more than 670,000 posts between October 2014 and February 2015, shows that video is now the most effective way to reach users in the newsfeed, driving more than twice as much reach as photo posts.” Facebook…

Read More »

13540068823_f56217ec37_photo-tech

Photo:Tech Stars by the numbers

Before we get too deep into the year, we thought that we would take a breather and look around the numbers a little bit closer. Since we love data around here, we compiled a few easy to digest charts to get a better understanding of the forces at play and how each one compares to the other. We purposely limited ourselves to the current top 3 superstars of the photo:tech space, Snapchat, Instagram and Pinterest. We  took  publicly available numbers recently published by credible sources…

Read More »

681562586_5acde36f90_photos

The rise of the Chief Visual Officer

One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all social media is photography: There are no successful social media platforms without photo sharing at its core feature. This has impacted advertising and brand awareness strategies in a revolutionary way. In the age of physical film,…

Read More »

8331154870_d6bf417a03_new-year

5 predictions for 2015

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enter the image advertising space. Up to now, Google, Yahoo, Microsoft as well as Facebook, Twitter and Amazon have stayed on the sidelines of in-image advertising. Amazon did come out with a beta product that automatically…

Read More »

4270618914_862a2ea392_fear

is Instagram running scared ?

Instagram is now facing the biggest challenge of its short existence. Now that it has succeeded in becoming a top mobile destination and successfully sold itself for a large amount of capital, it needs to perform two things well: One, remain relevant and second, get the next 100 million users. No easy task. Where Next ?  Instagram, like all rapidly successful internet company before, has to continue to remain relevant to a fast evolving, unfaithful, non-emotional audience. Teenagers and young adults who have made the…

Read More »

14496087471_b5787672d1_dance

Brand sponsored photography

What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massive release of a free music album, it is important to view it as it might impact the photo tech market. When done properly, an image – or a series of images – can become inseparable…

Read More »