Category Archives: Facebook

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Facebook Head of Immersive Media Eric Cheng to share insights on the VR revolution at Mobile Photo Connect conference

Under the heading of “Pushing the photo and video boundaries,”Eric Cheng, Facebook’s Head of Immersive Media, will discuss his endeavors in VR and other transformative imaging technologies – including drone and light field photography – in a special fireside chat session at Mobile Photo Connect. The world’s premier conference for the mobile photo ecosystem will be held October 25 at the Presidio Golden Gate Club in San Francisco. Eric Cheng has been at the forefront of some of the most revolutionary imaging technology innovations of…

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Snapchat breaks its mold

Snapchat is moving from sharing moments to exchanging memories.  Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation.  With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp  conglomerate in what has become a worldwide battle of tech giants for where consumers share their photos and how. At stake, the perceived multi-billion dollar mobile advertising market. Who we are Just within weeks of Evan Spiegel declaring in…

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LDV Vision Summit : A recap

Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, which just closed a few days ago, did not disappoint. In a field where breakthroughs are seemingly far between, there is still room for anyone to discover research, studies, applications or companies that reveal yet another…

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Is Instagram dying of a slow death ?

All the numbers have been pointing upwards. In fact, a recent analysis shows that Instagram  will be used by one in three people, in the US, by 2020. With 400 million active users today, it is the only platform where people  exclusively take and share visual content and nothing else. It is an extremely well-guarded wall garden ( more so than Facebook) which jealously keeps its traffic internally by making posting ad sharing from third-party location either impossible or very cumbersome. However, in the last…

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What to watch for in 2016

The 2015 year ends pretty much as it started. Some promises were delivered, some fell short. At least for now. With mobile continuing to dominate as the number one gateway to the online experience and visual being its strongest appeal, one would have thought that visual tech would have exploded by now. But not yet. At least not at full capacity. While image advertising has taken a foothold on all major social media site, with Facebook, Instagram and Pinterest adding a “buy” button within  photos,…

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Facial recognition

There is money in your face

Facial recognition  has been around for a while. At first and for a long time, it was only used for auto-tagging familiar faces on social media and in photo albums. Meanwhile, security agencies and law enforcement found that it could become an invaluable tool in their ongoing battle against crime fueling its development, to the dismay of civil liberties  organisation. But it is not until very recently that the field has discovered that it could bring much more, in the form of hard advertising cash. Beyond…

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Facebook and visual content : Whatever the format

In our weekly newsletter, we looked at how Apple is ingeniously using Facebook to help launch and support their new visual format called Live Photos.  However, there is a bigger picture appearing here, one that is surreptitiously putting the social media giant at the center of the online visual experience, whether familiar or new. There is a very valid reason why Facebook wants to remain the primary location for visual media: After all, it owes its  original success, and its continued attention, almost entirely thanks to photos. Mark…

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Study reveals UK visual tech habits

A recent study by Ofcom called “The communications market report” bubbles up a flurry of data  regarding UK’s usage of communication devices, whether TV, tablets, smartphones, laptops or desktop. Besides the obvious trend we see in all other developed nation – a sharp increase of mobile usage – the report also reveals some interesting usage habits, particularly in the visual tech space. We expose some of the most significant findings: Despite its multiple uses, the smartphone remains primarily a communications device. Almost three-quarters (72%) of the time…

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Survey Reveals Photo Editing Habits of Men and Women

PicMonkey, the leading photo editing website, in conjunction with LEWIS, recently conducted a survey with over 2,000 respondents about the photos they edit and post on social media. Respondents were asked questions regarding photo quality and personal preference and use. Not surprisingly, 91 percent of all respondents said they have posted pictures to social media within the last year. However, when it came to gender, it turns out that men have posted photos nearly as often as women within the last year (87 percent vs.…

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Study on Instagram Advertising

A new report from L2 Insight has just been released, covering Instagram’s recent efforts into the advertising space. The Facebook-owned company has made slow and careful steps over the last few years, carefully managing its user base while increasing its offering to advertisers. The result is paying off: In 2014, Instagram generated $700 million in revenue and is projected to make $5.8 billion by 2020. Using specific user case, the L2’s report sheds a deep inquisitive light on what appears to be a very well-crafted and…

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