Category Archives: ECM

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The Content Marketing Machine and Photo Supply

The sharp rise in content marketing by corporations has demanded a commensurate rise in content acquisition from traditional sources, and has opened the door to niche platforms and services such as Thismoment and Newscred. The impact to the photo industry has been mixed. On one hand, image licensing agencies – and specifically large-scale aggregators like Shutterstock – have benefitted from their inroads into corporate clients, expanding and servicing a segment that is marketing-focused with high volume transactions. On the other hand, UGC (corporate-generated) and platforms…

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Brand sponsored photography

What happens in the music world does not stay in the music world. In fact, it has always been a precursor and a very good indicator of upcoming trends in other digital media evolution. While last week’s partnership between Apple and the band U2 was mostly covered for its massive release of a free music album, it is important to view it as it might impact the photo tech market. When done properly, an image – or a series of images – can become inseparable…

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The value behind

THE VALUE BEYOND THE TRANSACTION

The traditional image licensing business is a transactional one. Historically, the management of rights was considered to be an ongoing service, but with royalty free models eclipsing rights managed volumes, this is of little to no value for today’s image buyer. All value is wrapped up in the transaction: image rights and metadata are pre-vetted, and those are the most important and critical components to the product. Consumers are buying a license – not an image – and that license makes warranties of accuracy that assuages…

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