Category Archives: e-commerce

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Study reveals where to find success in digital video landscape

A new L2 intelligence report show cable prices rose a staggering 231 percent from 1998 to 2013, despite limited increases in underlying innovation.1 Like sharks sensing chum in the water, a host of well-funded companies entered the content fray, pioneered by YouTube in 2005. From 2006 through 2011, Netflix, Hulu, Apple, Roku, HBO, and Amazon all introduced on-demand, digital video substitutes for live TV broadcasts. These platforms have been wildly successful in going “over- the-top” of traditional TV and cable networks. Audiences are watching more…

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Monetizing photo engagement – key topic of discussion at Mobile Photo Connect

With photo engagement on mobile devices higher than ever before, building mindshare and generating sustainable revenues – whether through apps, cloud services or print output products – are top priorities for photo app developers. Where are the untapped opportunities? At the September 29 Mobile Photo Connect conference in San Francisco, representatives from PicsArt, Walgreens, Kite, and CleverCards will dive into the monetizing photo engagement topic from distinctly different angles: Distribution is king. Over the past few years, Walgreens has placed an increased focus on photo output services within its…

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How to make Marketers adopt Visual Tech

Despite  overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantially increase their reliance on visual content marketing. Already almost half spend a quarter of their day on visual content. And why shouldn’t they? Instagram has the highest engagement rates ( 4.21 % per followers, 120…

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LDV Vision Summit : The videos

For those who couldn’t make it, LDV has just posted videos of the panels held at its latest Vision Summit, in New York this past month of May.  Since the summit lasted 2 days this year, with over 80 international expert speakers, 40 sessions, and 2 competitions, there is a lot to view. Curating a must-see list is a challenging task since it greatly depends on the specific interest of the viewers but  here are a few tips:  Since Day 1 was focused on the…

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10 questions to a founder : Catchoom

In between the real world and the digital world is Catchoom.  The 3-year-old Spanish company, born from the creative mind of Augmented Reality pioneer David Marimon, offers developers the tools to automatically link what users see to, among other things,  products they can buy online. Using advanced Image recognition and Augmented Reality, it automatically answers the question:” what I am looking at? ” with virtual answers. Since Sandler Research recently forecasted the Global Mobile AR market to grow at a CAGR of 96.52 % over…

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Automated photo generating A.I

What will we do with all the data we accumulate from photos? On a daily basis, internet juggernauts like Google, Yahoo, Facebook or Microsoft use highly sophisticated deep learning engines to better understand the content of billions of images uploaded, liked and shared. For now, it is to better serve adverting but what else can be done? For one, we could generate custom-made photos. Automated photo generating A.I. using all the knowledge acquired about photography, including which image types helps sell more products, which dominant colors appeal to viewers,…

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10 questions for a founder : Thinglink

While Thinglink might not be a brand new company, it certainly behaves like one. Unable to leave well enough alone, it keeps on finding new ways and new places to allow the creation and posting of rich media interactive visuals. While in a  challenging segment – most similar companies pivoted or shut down – it seems to be thriving on its own path and growth. We caught up with ceo and founder Ulla Engeström just as the company released a new Shopify extension. – In…

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LDV Vision Summit

LDV VISION SUMMIT, DAY 2, OVERVIEW

Different day, different crowd : If day 1 of the LDV Vision Summit was all about science, research and data ( massive amounts of data), Day 2 opened the doors to more practical applications of visual tech, mostly around revenue. In other words, how companies are using the discoveries of researchers to extract value, information and monetary rewards. As in the previous day, panels were a flowing mix of individual presentations and group discussions. Here are some elements of day 2 which particularly caught our attention. Opening…

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LDV Vision Summit, Day 1, Overview

Another LDV Vision Summit  just ended yesterday and with it, the conclusion of 2 full days of discussions about visual tech and its impact on our world. While it has become a cliché to point out the huge amount of photos/videos  taken, posted and shared daily, what is much less understood is the multiple ramifications into our lives. This summit took a deep dive into the current and upcoming state of visual tech and offered a glimpse onto potential answers. There was too much said…

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Photo by Kevin Law https://www.flickr.com/photos/kevinlawhk/

10 Questions to a founder : ViSenze

According to a study made in the UK,  40%  of people  under 35s said they have used their mobile device to take a picture of a specific item on the street to buy once they get home.  By answering two questions – what is in the image and where can I buy it- Singapore-based ViSenze, a spin-off company of the National University of Singapore,  wants to add value to the results. While not the only company trailblazing in that space, it is certainly one of the…

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