Category Archives: Content Recognition

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Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

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Canon, Imaging Mind and EyeEm Team Up to Present Photo Hack Day 2015

Canon, a leader in imaging solutions, Imaging Mind, a futuristic agency and visual culture community and EyeEm, a creative community and marketplace for photography, have partnered to present the fourth annual Photo Hack Day, Berlin on 28 November. The event, a 24-hour coding marathon, brings together the most creative developers, designers and photographers from across Europe and challenges them to prototype new photo applications that revolutionise the way we take, see and interact with images. “InfoTrends reports that 810 billion photos were taken worldwide in 2014.…

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Brand logo monitoring leave marketers hungry for more

Unbeknownst to social media fanatics, they are being watched. With billions of photos shared daily on a variety of social media, a giant opportunity has opened up for brands to stealthily  track how consumers interact with their products or services.  Advances in content recognition has made logo detection within vast sets of images easier and with solutions on the market for the last 8 years as well as brands eager to better understand the consumption of their product, it should be a slam dunk. But…

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How future cameras may be able to auto-tag your photos

With over a trillion photos created every year, one feature that could help people make sense of their massive photo collections could be object-recognition and automatic tagging. If your camera and photo management software can figure out what’s in your shots, it’ll make searching through old photos much easier and intuitive. Companies and researchers are working hard on pushing this field forward. Photo sharing services are already adding auto-tagging to their systems — Flickr and Google had to work out some early “racist” bugs —…

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Can visual tech save advertising ?

It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking  fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. And finally, a recent report by the IAB ( Internet Advertising Bureau) revealed that a banner has to be served  1250 times  before someone  clicks on it. A devastating blow. It doesn’t come as a surprise:…

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Study shows Visual Web about to explode

A recent study published by in-image advertising company GumGum and  brand resource company Brand Innovators reveals that brand marketers are just about to pour millions of dollars into the  existing channels of visual web while as well as experiment with new solutions. It is not a surprise since all the elements of a perfect storm seem to be converging. The good old days of volume-based programmatic  advertising  faces the double threat of declining engagements (now at 0.06% CTR for banners) and the rise of ad blockers,…

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10 questions for a founder : SportLogiq

When you introduce advanced visual technology within an already existing lucrative market, you have the potential to create an explosive reaction. That is exactly the model SportLogiq is using, introducing image analysis into the multi-million market of sports analytics. Estimated at $125 million in 2014, sports analytics is anticipated to reach $4.7 billion by 2021. Mostly done manually using banks of humans processing hours of videos, it is now on the verge of being completely disrupted, thanks to the efforts of the Marc Cuban-backed, Montreal-based…

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The dark world of mobile photography

While the numbers are familiar – 1.8 billion images uploaded daily, over a trillion in a year – what they hide is not. A recent study by Kodak Alaris ( unfortunately only limited to the UK) shows that the vast majority of photos taken are never processed and worse, end up being lost forever. While there are many reasons for this, it is interesting to note that the size of the photo universe is probably 5 times bigger than anyone believes, even if most of…

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Data driven stock photography

While there has never been so many photos taken and shared online, the world of professional photo licensing is not striving. In fact, most legacy companies have seen their revenue freeze or decline in the last decade, with rare exceptions.  While at first contradictory, a closer analysis reveals that part of the issue seems to be linked to antiquated business model that are ill-fitted to our all digital, mobile world. The few companies in this space that continue to grow, and some as much as 40%…

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Mobile Photo Connect announces cutting edge program

Mobile Photo Connect, the leading annual forum for entrepreneurs, investors and senior executives driving the technologies and businesses behind the surge in mobile imaging and visual communication, today announced its full program along with a stellar speaker lineup for its upcoming September 29 conference. The event’s main theme, “Prospering in the emerging ‘Photos at your fingertips’ era,” will be explored through a mix of presentations, panel discussions, and technology demonstrations: Special Presentations David Vaskevitch David Vaskevitch is a visionary software architect, business innovator, author, former…

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