Category Archives: Brands

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LDV Vision Summit : A recap

Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, which just closed a few days ago, did not disappoint. In a field where breakthroughs are seemingly far between, there is still room for anyone to discover research, studies, applications or companies that reveal yet another…

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Photo-Sharing Apps Change The Game For Restaurants

A fresh order of quesadillas, the crisp scarlet tablecloth, upbeat music playing in the background … and a patron, standing on a chair to take the perfect Instagram picture. With the proliferation of photo-sharing apps like Instagram, such a sight has become a common scene at restaurants, drastically impacting how restaurants operate, market themselves and even serve customers. As Instagram continues to flourish, serving over 400 million active users, restaurants are presented with a surge of user-generated content—and a plethora of opportunity. Despite the constant evolution…

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Instagram vs. Snapchat : A study

At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances of brands, just released  a new in-depth study, showcasing usages of both platforms by more than 280 luxury brands across nine categories. From organic reach to advertising opportunities, the study reveals key points crucial for anyone…

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Is Instagram dying of a slow death ?

All the numbers have been pointing upwards. In fact, a recent analysis shows that Instagram  will be used by one in three people, in the US, by 2020. With 400 million active users today, it is the only platform where people  exclusively take and share visual content and nothing else. It is an extremely well-guarded wall garden ( more so than Facebook) which jealously keeps its traffic internally by making posting ad sharing from third-party location either impossible or very cumbersome. However, in the last…

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The next big thing : Interactive VR

Considering the anticipation, VR has a lot to live up to. And with companies like Samsung or Facebook leading the charge, it is poised to enter people’s lives with big fracas. But, however cool the technology appears to be, it has yet to convince that it can take a predominate space outside of the gaming word. One major issue is the lack of interaction: beyond scrolling around in space, left right, up and down, users are left being  passive viewers of what can often be…

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What to watch for in 2016

The 2015 year ends pretty much as it started. Some promises were delivered, some fell short. At least for now. With mobile continuing to dominate as the number one gateway to the online experience and visual being its strongest appeal, one would have thought that visual tech would have exploded by now. But not yet. At least not at full capacity. While image advertising has taken a foothold on all major social media site, with Facebook, Instagram and Pinterest adding a “buy” button within  photos,…

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Facial recognition

There is money in your face

Facial recognition  has been around for a while. At first and for a long time, it was only used for auto-tagging familiar faces on social media and in photo albums. Meanwhile, security agencies and law enforcement found that it could become an invaluable tool in their ongoing battle against crime fueling its development, to the dismay of civil liberties  organisation. But it is not until very recently that the field has discovered that it could bring much more, in the form of hard advertising cash. Beyond…

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Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

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Brand logo monitoring leave marketers hungry for more

Unbeknownst to social media fanatics, they are being watched. With billions of photos shared daily on a variety of social media, a giant opportunity has opened up for brands to stealthily  track how consumers interact with their products or services.  Advances in content recognition has made logo detection within vast sets of images easier and with solutions on the market for the last 8 years as well as brands eager to better understand the consumption of their product, it should be a slam dunk. But…

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Can visual tech save advertising ?

It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking  fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. And finally, a recent report by the IAB ( Internet Advertising Bureau) revealed that a banner has to be served  1250 times  before someone  clicks on it. A devastating blow. It doesn’t come as a surprise:…

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