Category Archives: analytic

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Understanding Images

Our relationship with the camera, the lens and the image is evolving. The static stance of capturing a moment in a photograph is still there, but this is rapidly changing. With the help of new emerging technologies, photography is becoming ubiquitous and pervasive. The advent of machine vision, deep learning, semantic search, augmented reality and virtual reality among other exponential technologies will inspire us to discover, create and experience more great imagery than ever before in human history. Intelligent algorithms will inspire and teach us to…

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Facial recognition

There is money in your face

Facial recognition  has been around for a while. At first and for a long time, it was only used for auto-tagging familiar faces on social media and in photo albums. Meanwhile, security agencies and law enforcement found that it could become an invaluable tool in their ongoing battle against crime fueling its development, to the dismay of civil liberties  organisation. But it is not until very recently that the field has discovered that it could bring much more, in the form of hard advertising cash. Beyond…

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Tapping the Power of Photos For Ad Targeting

  Yes, I had to start this column with the visuals above — because I’ll be talking about how images and videos are replacing text  as digital’s primary communications “language”. Look at any major website, or tap into your mobile device, and that conclusion becomes obvious. Billions of photos are being shared daily, slide shows are dominating entertainment and sports sites, and striking images seem to be anchoring all content. While publishers have embraced the maxim that “photos speak louder than words,” advertisers are now…

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10 Questions for a founder : Kite

On could think of Kite as the Stripe of the photo printing world. With just the addition of an SDK or API, it adds full printing and delivery capabilities to any photo app. For free. With photo printing on the rise- a recent study shows that the numbers of users ordering photo products from apps has doubled since 2013- Kite offers an appealing rapid development solution that can quickly put an app on the path of profitability. In fact, it is hard to understand why…

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Brand logo monitoring leave marketers hungry for more

Unbeknownst to social media fanatics, they are being watched. With billions of photos shared daily on a variety of social media, a giant opportunity has opened up for brands to stealthily  track how consumers interact with their products or services.  Advances in content recognition has made logo detection within vast sets of images easier and with solutions on the market for the last 8 years as well as brands eager to better understand the consumption of their product, it should be a slam dunk. But…

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Can visual tech save advertising ?

It’s been a devastating couple of weeks for on-line advertising: First Apple threw oil on the ad blocking  fire by releasing iOS9 with advertising blocking features. Then, it was just revealed that over half ( 55.5%) of all online advertising spending is shared between Facebook, Google, Twitter and Linkedin. And finally, a recent report by the IAB ( Internet Advertising Bureau) revealed that a banner has to be served  1250 times  before someone  clicks on it. A devastating blow. It doesn’t come as a surprise:…

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10 questions for a founder : SportLogiq

When you introduce advanced visual technology within an already existing lucrative market, you have the potential to create an explosive reaction. That is exactly the model SportLogiq is using, introducing image analysis into the multi-million market of sports analytics. Estimated at $125 million in 2014, sports analytics is anticipated to reach $4.7 billion by 2021. Mostly done manually using banks of humans processing hours of videos, it is now on the verge of being completely disrupted, thanks to the efforts of the Marc Cuban-backed, Montreal-based…

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