Category Archives: analytic

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LDV Vision Summit 17 – 10 Questions for an Investor: KBS Ventures

There’s a definitive symbiosis between visual tech and digital marketing: Not only is vision the primary sense used when making a buying decision, it is also the most efficient in tracking and deciphering a consumer’s path to the critical buy impulse. While brands might not have yet adopted the rapid pace of evolution offered by the countless new start-ups in the field, advertising agencies and their investment arms have long known that it’s a battlefield with huge potential outcome. We spoke with Jessica Peltz-Zatulove – Partner…

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LDV Vision Summit 17 : 10 questions to a visual search expert at Pinterest

[It’s Spring and the LDV Vision Summit is coming back. Like every year since its inception, we are proud to feature some of the prestigious speakers and judges who will take the stage during the two-day event. Here is the first of the series] With appetite for visual content showing no signs of taming down and users wanting to do more than just look at pictures, platforms like Facebook, Instagram, Snapchat,  and others have been in a close race to outbid each other with new…

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Snap is a camera company

At a time of uncertain public statements, caught between fake news and alternative fact, Snap can certainly be called a camera company. But days before it’s very publicized IPO- the first for a photo app – the truth about Snapchat, along with it’s previously hidden operating cogs, reveals much more. Snap is a camera company states the official public offering, which just happens to have built its success on everything else but a camera. If Snap is indeed a camera company, it is indeed a very bad…

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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What Snapchat, GoPro and Giroptic have in common

At CES a few weeks ago, GoPro CEO Nick Woodman raised eyebrows by proclaiming that GoPro is being repositioned as a smartphone accessory company.  A few months earlier, photo app developer Snapchat announced a similarly surprising shift by repositioning itself as a camera company (to signify the move, the company changed its name to Snap).  Meanwhile, digital camera vendors are still struggling to be relevant for the mobile world where the vast majority of today’s photo engagement is occurring. So does it make sense for…

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5 trends to look for in 2017

With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we picked those that will affect people more broadly.  In no particular order, here they are: Images as a source of comprehension We can now comfortably have computers tell us what is depicted in photos or videos. From…

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10 Questions to a GM : Picscout Insights for Business

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works.  We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

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10 Questions to a CEO : PixelRights

The greatest challenge facing photography online is the complete lack of persistent attribution. While sharing of visual content has exploded, with companies like Pinterest taking advantage of it while building multi-million dollar businesses, no one, whether amateur or professional, is given credit . Of the billions of images being shared today, the vast majority will live a life of anonymous orphans, forever separated from its original creator. Beyond its obvious disregard to original creation, it is an issue affecting hundreds of thousands of photographers worldwide whose only…

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10 Questions to a founder : Beautifeye

While we are all aware photos have a massively dominating position on the web, we are also painfully aware of how little is done to tap into this massive source of data.  What people photograph and share reveal a lot about what they can and will consume. Few  startups offer solutions, mostly because the task is not simple.  The massive volume, the separated ( and walled) locations, the current limitations of content recognition makes it extremely difficult to return meaningful and actionable results. However, some jump…

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10 Questions for a founder : Picalike

We shop with our eyes. Whether buying fruits at the supermarket or a car, looking for a new pair of shoes or a hotel to stay, it is our vision that ultimately makes the final decision. It is no surprise then that visual tech is an emerging force in the retail e-commerce $1.9 trillion worldwide market.  Built on the latest advances of deep learning,  startups are offering ingenious solutions that empower online retailers to dramatically increase their sales. Germany-based Picalike, founder in 2010, is one of them. We…

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