Category Archives: advertising

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The rise of the Chief Visual Officer

One the strongest emerging trend we have all experienced in the last few years is a massive increase in usage of photography. Not just for the purpose of documenting and remembering events for nostalgia-filled family gatherings but rather to communicate in real-time. In fact, the core foundation of all social media is photography: There are no successful social media platforms without photo sharing at its core feature. This has impacted advertising and brand awareness strategies in a revolutionary way. In the age of physical film,…

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Ditto unveils visual brand power tool

Ditto labs has made some noise in 2014, albeit maybe not  the way it intended to. With a proprietary image recognition engine, Ditto tracks thousands of brands’ logos on social media sites Instagram, Tumblr and Twitter. With the resulting data, it can provide its users with a large volume of information around how consumers experience products and maybe more importantly, how they decide to visually share their experience. While there is no immediate actionable data, maybe besides retweeting a post, it is the only company…

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5 predictions for 2015

With 2014 now behind us, it is time to look at the new year with innocent crisp  new eyes, full of hope and wishful thinking. As tradition demands, let’s jump into the prediction bandwagon and look at what the Photo:Tech space will bring  in 2015. 1) The majors will enter the image advertising space. Up to now, Google, Yahoo, Microsoft as well as Facebook, Twitter and Amazon have stayed on the sidelines of in-image advertising. Amazon did come out with a beta product that automatically…

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10 Questions to a founder : Foap

There are not a lot of true pure Photo:Tech companies that have found a successful business model around the creation  and distribution of photography  online at a large-scale thanks to an intelligent use of technology. Shutterstock, obviously, comes to mind, along with newly acquired Fotolia. However, both are extensions of an older business model, that of stock photo agencies. Their primary limitation to massive growth is their need to store a massive repository of pre-formatted images that might never be licensed. Enter the on-demand market. Instead…

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From snapshots to narratives

We are entering what seems to be the next phase in image management. Taking a cue from the formidable amount of images taken each day by individuals, photo hosting sites are realizing that storing and displaying images one by one as they arrive is no longer enough. Because it has become so easy to take pictures, people photograph too much and have no time, or desire, to edit them  making viewing them later a somewhat painful experience. Organized, curated, re arrange, and packaged, they can…

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is Instagram running scared ?

Instagram is now facing the biggest challenge of its short existence. Now that it has succeeded in becoming a top mobile destination and successfully sold itself for a large amount of capital, it needs to perform two things well: One, remain relevant and second, get the next 100 million users. No easy task. Where Next ?  Instagram, like all rapidly successful internet company before, has to continue to remain relevant to a fast evolving, unfaithful, non-emotional audience. Teenagers and young adults who have made the…

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Amazon’s e-photo service

Amazon is the latest internet giant to throw itself into the photo:tech space by offering its Prime members free unlimited photo storage. After Yahoo with Flickr ( not unlimited), Dropbox ( not free nor unlimited and not a giant yet), Google ( via Google +), Facebook ( not a direct service but apparently no limits to how many pictures you can upload), Microsoft with OneDrive ( not free) along with a plethora  of smaller size businesses, photo storage has become a major battleground. The reasons…

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An app is not a business

As the mobile market is exploding, it is time to mark a pause. Daily, we see new apps being launched with the not so secret hope that it will gain enough adoption to be sold to a cash fat company. The issue here is that Let me explain. A camera app, for example, just adds some feature to the phone. Once downloaded X number of time for $2.99, it has no financial revenue. People pay to add those features to their phones once and that’s…

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The end of in-image purchase ?

While the industry raves about the possibilities of in-image buying, none of its major players seem to gain any traction. In fact, after Stipple last spring, it is UK -based Taggstar‘s turn to close its door on this model. In a very brief, cold email sent out today to its users, image tagging company Taggstar announces that it is permanently shutting down its service on November 14. No reasons given. In fact, the email finishes by saying : “We are not able to talk with…

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