Category Archives: advertising

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Any marketer who’s not using image A.I. is missing out

Everyone knows the number and it doesn’t lie: 1.6 Billion images uploaded daily. Out of the main platforms people use to communicate daily, the top 5 (Instagram, Snapchat, Whatsapp, Facebook, Pinterest) use almost exclusively photographs. It is estimated that 75% of the web’s real estate is also made of images. Yet marketers seem to completely ignore this vast pool of extremely valuable information, choosing to rely instead on inefficient hashtags or vague keywords. The numbers tell the story: Snapchat (8,796 photos shared per second), Whatsapp (8,102 Photos shared per…

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5 trends to look for in 2017

With the new year comes the predictions. However, this year, instead of trying to predict what will happen, we prefer to take aim at what we see will be the top major trends in the visual space. We limited ourselves at five in an effort to be succinct and we picked those that will affect people more broadly.  In no particular order, here they are: Images as a source of comprehension We can now comfortably have computers tell us what is depicted in photos or videos. From…

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The Cyclope’s IPO

Snapchat’s impending IPO is significant as it is the first photo-based business to become public. Unlike Instagram, who preferred the welcoming arms of Facebook along with its pocketbook and audience, Snap is looking for the stock market for validity and growth fuel. Part of it might be due to investors’ pressure to cash in (Snapchat funding is over $1,5 billion), worried that the app might just be a generational fad. Nevertheless, for the visual tech world, this is a first to keep an eye on.…

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10 Questions to a GM : Picscout Insights for Business

We live in a world dominated by visual content. Yet, we have little to no knowledge on what and how that content works.  We publish, share and consume thousands of images a day, yet we have no idea why a particular image has so much engagement and the other, none. That is about to change. Mixing analytics with A.I., Israeli-based company Picscout is breaking the chains of ignorance and promises to inject science where instinct previously ruled. With Insight for Business ( and it’s consumer version…

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10 Questions to a CEO : PixelRights

The greatest challenge facing photography online is the complete lack of persistent attribution. While sharing of visual content has exploded, with companies like Pinterest taking advantage of it while building multi-million dollar businesses, no one, whether amateur or professional, is given credit . Of the billions of images being shared today, the vast majority will live a life of anonymous orphans, forever separated from its original creator. Beyond its obvious disregard to original creation, it is an issue affecting hundreds of thousands of photographers worldwide whose only…

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10 Questions to a founder : Beautifeye

While we are all aware photos have a massively dominating position on the web, we are also painfully aware of how little is done to tap into this massive source of data.  What people photograph and share reveal a lot about what they can and will consume. Few  startups offer solutions, mostly because the task is not simple.  The massive volume, the separated ( and walled) locations, the current limitations of content recognition makes it extremely difficult to return meaningful and actionable results. However, some jump…

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10 Questions for a founder : SnapRapid

Advertising, and in particular sponsorship, used to be a simple process. A brand would buy the rights to put their logo on a  team and would enjoy the returns of being associated with a sport franchise, mostly via TV air time. However, with more than a billion photos uploaded a day, along with videos, the metrics have changed dramatically.  To the point that sometimes, exposure on social media far exceeds any TV  broadcast. With far richer engagements and a life span that extends sometimes weeks…

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Snapchat breaks its mold

Snapchat is moving from sharing moments to exchanging memories.  Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation.  With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp  conglomerate in what has become a worldwide battle of tech giants for where consumers share their photos and how. At stake, the perceived multi-billion dollar mobile advertising market. Who we are Just within weeks of Evan Spiegel declaring in…

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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LDV Vision Summit : A recap

Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, which just closed a few days ago, did not disappoint. In a field where breakthroughs are seemingly far between, there is still room for anyone to discover research, studies, applications or companies that reveal yet another…

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