Instagram loves wearables. No, not the Apple iWatch kind. The regular kind : Fashion and sportswear are by far the two top categories of successful brands on Instagram. Propelled by the Nike and Adidas of the world, the sportswear category accumulates the highest rates of community with an average of 1.3 Million followers compared to the average of 603 K, this according to a report just published by L2 and Olapic. Fashion is not far behind with 1.2 Million followers average per brands.
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Author: Paul Melcher
Paul Melcher is a highly influential and visionary leader in visual tech, with 20+ years of experience in licensing, tech innovation, and entrepreneurship. He is the Managing Director of MelcherSystem and has held executive roles at Corbis, Stipple, and more. Melcher received a Digital Media Licensing Association Award and is a board member of Plus Coalition, Clippn, and Anthology, and has been named among the “100 most influential individuals in American photography”
Brands and Instagram : a love affair via @kapturmag http://t.co/tesJxLQLjs
Brands and Instagram : a love affair via @kapturmag http://t.co/iX3zaVoWuo #socialmedia #socialmediamarketing