All posts by Paul Melcher

Paul Melcher is the founder of Kaptur. He is an entrepreneur, advisor, consultant with a strong background in licensing, copyright, sales, marketing and technology with more than 20 years experience in developing world-renowned photo based companies with two successful exits. Named one of the “100 most influential people in photography” by American Photo magazine.
Coloured Canvas

Mobile Apps fuel Photo-Merchandise market to record high

The Western European Photo-Merchandise market is on track to reach a retail value of €618 million in 2014, up from an expected €578 million in 2013, according to the latest photo-merchandise research from Futuresource Consulting.”Fueled by photo-cards, canvases and calendars and potentially evolving ‘hot’ single image gift sectors, the photo-merchandise market is forecast to grow by 4% CAGR between 2012 and 2017, to reach nearly €657 million in 2017,” says Jeremy Wills, Senior Market Analyst at Futuresource Consulting. “This will be assisted by mobile and…

Read More »

Red Centre

The Future Is Content Marketing Through Photos

by Rey Flemings, co-founder and ceo of Stipple. We’ve never had access to reams of data like we have today – as marketers we should be thrilled. We can measure performance until the cows come home, and at times we do. Unfortunately, it’s made us myopic. Great Data, Wrong Medium We are so blindly focused on using “big data” to increase display advertising performance (by a percentage of two if we’re lucky) that we’ve forgotten a basic consumer truth – consumers don’t like ads. As…

Read More »

Twitter

Twitter unveils it’s photo strategy

With the limited test release of its new user interface, Twitter is revealing that it is craving to become much more than your 140 characters text app. The obvious reason ? Text lead to poor engagement, photos – and videos – are much, much more attractive. Facebook knows that ( a photo on Facebook attracts 53% more likes than plain text), as well as Pinterest, Instagram and G+. Attracting users with text and a link offer poor results. A photo changes everything.  Already Twitter  recently…

Read More »

Google Booth

Googlography

The next frontier in digital revenue is the yet untapped landscape of the millions of photographs uploaded and shared everyday. Photographs are considered by many to represent more than  75% of the internet real estate, yet no one has yet successfully cracked  its full revenue potential. With almost unlimited resources, both technological and financial, it is puzzling to see that even Google has not yet successfully monetized it. It is not for lack of trying. But its strategy, for now, has been more about herding…

Read More »

image-1

Exclusive : Getty Images new phone App

If you have been reading this blog, you already know that we strongly believe that the next big disruption to the pro licensing scene is already in your hands. Not so much because everyone has a camera and can potentially shoot ( nothing new here) but rather for its ability to put image buyers and sellers in direct contact around a specific need. The big change here is that instead of being an offer-first marketplace – where stock agencies create a large pool of images in…

Read More »

Instagram Android Xperia

Instagram knows more about photography than you

Instagram knows more about photography than Getty Images does. Or Corbis. Or Associated press. Or even Shutterstock. In 3 years years, it has aggregated more information about which photograph works better than the combinations of the best photo editors at any photo agency. It is not just Instagram. Flickr does too, although they might not know it yet ( at least they are not showing visible signs of awareness). And Pinterest. And the many, many tech companies whose job it is to help brands monetize…

Read More »

slovenia_is_burning_out__slovenians_are_burning_up_slovenliness_of_slovenian_reality

The vanishing image

During this period of the year, like many of us that write about photography, I receive many well wishes from a wide variety of photographers, photo galleries, photo agencies and pretty much anyone involved in the photography business. They all come via email mostly from people I have never communicated with in my life. Under the disguise of wishing me a warm holiday season and a healthy new year, they also act as a not subtitle piece of marketing screaming “look at my work”. I…

Read More »

device_group_shot_outside_1

Why mobile stock is the future of the industry.

I organized a panel at the recent PACA ( the Digital Media Licensing Association) conference around mobile photography and image licensing. I invited 4 companies  representative of what is going on in this space, in an effort to show and explain that the next major disruption in the professional image licensing world will come from your mobile phone . Everyone is now fully aware that professional Dslr are going to be replaced by mobile phone cameras. It is just a question of time. Already, this year, there…

Read More »