All posts by Paul Melcher

Paul Melcher is the founder of Kaptur. He is an entrepreneur, advisor, consultant with a strong background in licensing, copyright, sales, marketing and technology with more than 20 years experience in developing world-renowned photo based companies with two successful exits. Named one of the “100 most influential people in photography” by American Photo magazine.
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Mobile Photo Connect announces five prominent new sponsors

Mobile Photo Connect, the premier conference for the mobile photo ecosystem conference, today announces five additional sponsors of its October 25, 2016 conference.   New Gold sponsor is Portugal-based Storyo, makers of the highly acclaimed automatic multimedia story telling app of the same name.   Storyo will complement the conference’s previously announced Gold sponsors: HP, Fujifilm, Walgreens, and di support. Mobile Photo Connect’s also announced the first Silver sponsors for this year’s conference:  ·       Media optimization company, Beamr ·       Flash storage provider, SanDisk ·       Mobile printing platform company, Printicular ·       Video trailer app developer, Sharalike The initial nine vendor sponsors are supplemented by six association sponsors, including the…

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Study: User-generated VR is poised to be a dominant market force

VR is all the rage these days, with much attention focused on innovative professional VR content and the high-end tools needed to create it.  However, The User-Generated VR Revolution, a new study by Suite 48 Analytics, hosts of the annual Mobile Photo Connect conference, , thanks to the many innovative VR cameras and smartphone apps coming to market that enable users to capture 360° photos and videos, and present these in an engaging and immersive manner. While it is hard to predict when exactly user-generated VR imagery…

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Snapchat breaks its mold

Snapchat is moving from sharing moments to exchanging memories.  Via a new feature released yesterday, the ephemeral photo company now gives its users the possibility to save snaps for later exchange and enjoyment, breaking its own foundation.  With that move, it shoots back at its biggest threat, the Facebook/instagram/WhatsApp  conglomerate in what has become a worldwide battle of tech giants for where consumers share their photos and how. At stake, the perceived multi-billion dollar mobile advertising market. Who we are Just within weeks of Evan Spiegel declaring in…

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10 Questions to a founder : Splore

All social media is all about connecting users via content. First users establish a core network of relations and via content sharing ( mostly visuals) it maintains and grows that network. But what if content was put first and the network second (or not at all). That is exactly what Splore is now offering.  In a way, it levels the playing field as no one has the advantage of coming in with a huge following ( like celebrities). Instead, each one can compete for popularity…

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Snapchat’s uncertain future

It all started in a classroom. Somewhere a teenager thought that exchanging info during a class using Snapchat would be foolproof because if caught, the item had already been deleted automatically. From there, Snapchat took off. Feeding on tweens insatiable appetite to communicate secretly between each other a million times a day without being caught, either by peers or authority, the ephemeral photo app became a sensation. So much so that today, it is poised to take rank in the otherwise very closed club of…

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LDV Vision Summit : A recap

Tell me something I don’t know. Every year, this is the challenge raised by the LDV Vision Summit in front of an audience made of experts in their fields, scientists, researchers, founders, CEO’s, investors and pundits. And every year, the same reaction: Wow, I didn’t know that. The 2016 edition, which just closed a few days ago, did not disappoint. In a field where breakthroughs are seemingly far between, there is still room for anyone to discover research, studies, applications or companies that reveal yet another…

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10 Questions for a CMO: FLIR

There is more to the world around us than we can see. Much more. While we compensate for that lack of vision with our other senses, like touch or smell, machines do have this luxury. Thermal sensors, who can capture and render heat signatures, fill in this void and combined with advance imaging, deliver far deeper insight on our environment, even to humans.  We caught up with Travis Merill, CMO of FLIR, a global leader in  thermal imaging, who reveals how critical this technology has…

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10 Questions for a 3D vision engineer : Gaile Gordon

Machine vision is partially blind. Of all the information a camera can capture, one essential part is always missing. Unlike popular belief, 3D capture is not about rendering a 3D environment but rather giving vision sensors the power to integrate depth, very much as our own eyes ( and brain) perform.  How we perceive and understand our world is very much influenced by our ability to integrate spatial dimension. Gaile Gordon, senior director of Technology at Enlighted, who has spent most of her career researching 3D…

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10 Questions to a Professor : Lauren Walsh

Photography has experienced major shifts in the last half-century and is on the path to experience even more. Not only have our cameras evolved dramatically but how we consume images has exploded in multiple formats. And photojournalism has been in the eye of the storm. No longer do we view a few amount of carefully curated images selected by well-trained gatekeepers but instead thousands of unfiltered photos spread out throughout our various social media feeds.   How does photojournalism evolve ? What constitute an iconic photograph…

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Instagram vs. Snapchat : A study

At first look, they seem similar. Both allow to take and share pictures and both have seen an impressive adoption growth. But it doesn’t it take too much of a deeper dive to realize that both platforms are also vastly different. L2, a business intelligence firm tracking digital performances of brands, just released  a new in-depth study, showcasing usages of both platforms by more than 280 luxury brands across nine categories. From organic reach to advertising opportunities, the study reveals key points crucial for anyone…

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