All posts by Hans Hartman

Hans Hartman is president of Suite 48 Analytics, the leading research and analysis firm for the mobile photography market and organizer of Mobile Photo Connect, a yearly industry conference about mobile photography.
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Moving beyond the ”top ranking or perish” app world

With more and more photo and video apps listed in the iTunes and Google Play stores (around 80K at this point, more than double the number of two years ago), it’s no surprise that breaking into the app stores’ top rankings is getting harder and harder. But it’s not just a matter of so many apps vying for the coveted top store rankings. In today’s app stores the best recipe for an app to achieve high download numbers… is to have high download numbers and…

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In-app purchasing options: monetization vs. user ratings

Photo app developers can monetize their apps in a variety of ways, such as by charging for the app, placing ads, selling photo print products, or offering extra features through in-app purchasing (IAP) options. For our recently published we took a deep-dive into the IAP patterns of the top-ranking apps from the US Google Play and Apple iTunes stores in the free Android, paid Android, grossing Android, free iOS, paid iOS, and grossing iOS apps categories. First of all, we found that IAP is on…

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What Google’s new open source TensorFlow and Cloud Vision API mean for photo app developers

When discussing this year’s Mobile Photo Connect “Prospering in the emerging Photos at your Fingertips” theme, several photo app developers commented along the lines of “Wouldn’t it be nice if… companies such as Google or Facebook would share their machine learning and image recognition technologies with all of us?” Few expected this was likely to ever happen, let alone within weeks after the conference. On November 9 Google announced its open source TensorFlow machine-learning framework, followed three weeks later by its Cloud Vision image recognition…

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First Adobe Revel, now Dropbox Carousel – a requiem for photo syncing?

Dropbox announced today that it will shut down its Carousel photo syncing app as of March 31, promising that key features of Carousel will make their way into the main Dropbox app. This follows in the footsteps of Adobe Revel’s demise announced just three weeks ago. The bottom line: like Revel, Carousel didn’t get much traction. In the past 90 days, it didn’t even make it in the top 200 free photo apps in the US iOS and Google Play app stores. Dropbox’ expectations were certainly…

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Photobucket’s mobile arsenal: photo sharing, photo output, multimedia cards, and now mobile partnerships

If any cloud photo storage provider knows how overwhelmed its customers are by the sheer quantity of their photos and the challenges they face to find the photos that matter, it’s Photobucket.  No wonder that, in the last few years, they’ve allocated substantial resources to solve these problems for their users. 12-year-old Photobucket is headquartered in Colorado, a long way away from the startup buzz at the coasts’ technology hubs. Still, each month, Photobucket quietly serves 60 million unique users 120 billion photos and videos through…

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Mobile Photo Connect announces cutting edge program

Mobile Photo Connect, the leading annual forum for entrepreneurs, investors and senior executives driving the technologies and businesses behind the surge in mobile imaging and visual communication, today announced its full program along with a stellar speaker lineup for its upcoming September 29 conference. The event’s main theme, “Prospering in the emerging ‘Photos at your fingertips’ era,” will be explored through a mix of presentations, panel discussions, and technology demonstrations: Special Presentations David Vaskevitch David Vaskevitch is a visionary software architect, business innovator, author, former…

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Monetizing photo engagement – key topic of discussion at Mobile Photo Connect

With photo engagement on mobile devices higher than ever before, building mindshare and generating sustainable revenues – whether through apps, cloud services or print output products – are top priorities for photo app developers. Where are the untapped opportunities? At the September 29 Mobile Photo Connect conference in San Francisco, representatives from PicsArt, Walgreens, Kite, and CleverCards will dive into the monetizing photo engagement topic from distinctly different angles: Distribution is king. Over the past few years, Walgreens has placed an increased focus on photo output services within its…

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A requiem for Photoshop Touch: the app that users loved or hated

Adobe announced that they will discontinue Photoshop Touch, its comprehensive photo editing app, as part of a strategy to release apps with narrower use cases, such as Photoshop Mix (compositing), Photoshop Sketch (drawing), Adobe Shape (bitmap-to-vector conversion), and soon-to-be-released Rigel, for retouching. Before I share my take on this, it might be good to share some data about what Photoshop Touch users thought of the app. We did a qualitative analysis of 125 iTunes reviews in March of 2013, back in the heydays of Photoshop…

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Photo cloud services: watch out – Flickr is on a roll

It took a while and a few false starts, but Flickr has not only caught up with the leading photo storage and syncing providers; they’ve actually just steamed ahead and left others in the dust – for now – with the release of ambitious new photo organizing and syncing features, as well as an overhauled user interface for its website, apps and desktop software. Flickr now fully syncs the user’s photos and videos across devices, auto-uploads them from smartphones, features a timeline browsing interface, automatically…

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