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10 questions to a founder : Kuznech

Image recognition, visual search and content classification  have been around for a while with various degree of success. With mobile shopping exploding, as well as myriads of photo/video based platforms, it is now  at the core of almost any online experience. While Google, Yahoo, Facebook and Microsoft throw millions in research for their own gain, independent companies offer powerful solutions to the rest of the market.  4 years old Russia-based  Kuznech is one of them. We spoke with co-founder and CEO Michael Pogrebnyak to learn more:…

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The true reason behind Instagram’s decision to break the frame

Instagram cracked the restrictive barriers of its iconic square format, announcing to the world that it intends to remain the dominant platform of the visual content world. Initially created so that the every picture could be seen full screen on any device and any orientation, the square frame also incidentally made reference to the Polaroid format, adding another touch of the nostalgia that made Instagram so popular. So why change it? 14 million whitespaces a day Numbers speak: 1 in 5 images posted on the…

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Visual tech and the frictionless web

The fundamental goal of visual tech should be reducing friction on how we interact with the world. Success will be measured on how easily we can pass from one function to the other with minimum active input. A few years ago, while working on the development of a Saas, the everlasting issue of international compliance came up. With hundreds of possible input lines, the necessary elements for customization, the issue was who will translate and how many languages should we support. While English is understood by…

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Study reveals where to find success in digital video landscape

A new L2 intelligence report show cable prices rose a staggering 231 percent from 1998 to 2013, despite limited increases in underlying innovation.1 Like sharks sensing chum in the water, a host of well-funded companies entered the content fray, pioneered by YouTube in 2005. From 2006 through 2011, Netflix, Hulu, Apple, Roku, HBO, and Amazon all introduced on-demand, digital video substitutes for live TV broadcasts. These platforms have been wildly successful in going “over- the-top” of traditional TV and cable networks. Audiences are watching more…

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Monetizing photo engagement – key topic of discussion at Mobile Photo Connect

With photo engagement on mobile devices higher than ever before, building mindshare and generating sustainable revenues – whether through apps, cloud services or print output products – are top priorities for photo app developers. Where are the untapped opportunities? At the September 29 Mobile Photo Connect conference in San Francisco, representatives from PicsArt, Walgreens, Kite, and CleverCards will dive into the monetizing photo engagement topic from distinctly different angles: Distribution is king. Over the past few years, Walgreens has placed an increased focus on photo output services within its…

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How to make Marketers adopt Visual Tech

Despite  overwhelming evidence, marketers are slow to fully embrace visual tech. A report we publish last week shows that CMO’s and their teams are poorly equipped to take advantage of the public insatiable thirst for visual content. Not all is bleak, however. Figures show that as a huge majority, marketers plan to substantially increase their reliance on visual content marketing. Already almost half spend a quarter of their day on visual content. And why shouldn’t they? Instagram has the highest engagement rates ( 4.21 % per followers, 120…

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Animal-eye view of the world revealed with new visual software

New camera technology that reveals the world through the eyes of animals has been developed by University of Exeter researchers. The details are published today in the journal Methods in Ecology and Evolution. The software, which converts digital photos to animal vision, can be used to analyse colours and patterns and is particularly useful for the study of animal and plant signalling, camouflage and animal predation, but could also prove useful for anyone wanting to measure colours accurately and objectively. The software has already been used…

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Third-party photo apps edging to new frontiers

Native smartphone camera apps – those provided by Apple and hardware manufacturers on their respective phones – now do much more than enable basic camera functions. They include features such as HDR, burst, dual focus/exposure points, exposure compensation and panoramic image capture that were once the exclusive domain, and the main value proposition, of third party camera apps. While this might appear to doom prospects for these third party camera apps Reinventing the Camera App Market, the latest study from mobile photography research firm Suite 48…

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Study Finds Marketers Are Failing To Leverage Visual Content

A picture may be worth a thousand words, but marketers have not turned a strategic lens on optimizing the return from their visual media content investments. While 65 percent of senior marketing executives believe visual assets are core to how their brand story is communicated, a scant 27 percent have the ability to aggregate, organize and manage these assets across marketing and non-marketing teams—including those outside of the organization. A new study from the Chief Marketing Officer (CMO) Council—entitled “From Content to Creativity: The Role…

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10 Questions to a founder : PicsArt

The world of  photo apps is a crowded place.  With thousands of different photo-taking/editing/sharing apps to choose from and more being launched every day, it is a surprise when any of them break off from the pack and gather a strong following. 3 years old  PicsArt is part of that privileged group, gaining impressive traction and recently raising in the process back to back significant funding. While its co-founder Hovhannes Avoyan is no stranger to successful company building, we wanted to learn more about the…

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