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10 Questions to a founder : Catch-a-Trend

Fashion and photography have always had a love affair. Bring along shopping, and you have an explosion of passion, flowing seamlessly between the three. From discovery to possession, it is entirely driven by visuals, fueled by high emotional engagement. Curiously enough, few have been able to capitalize on it and with a few exceptions, it is still an online territory to grab. Using their experience with high-end fashion photography, Catch-A-Trend is the latest to take its chance in the universe highly sensible to the untamed…

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10 Questions for a visual researcher : Yahoo Labs

Data crunching for the discovery of underlying trends might seem as being restricted to obviously quantifiable results. However, Alejandro James, Director of Research/Video product at Yahoo Labs has recently been applying his research to better understanding aesthetic and cultural impact, both very subjective, in our interaction with visual content.  Before speaking and judging at the upcoming LDV Vision Summit, he sat down with us to discuss his path, his research and his vision of the visual:tech space. A little bit of yourself, what is your…

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The photo generation

Regardless of what any teacher might say, there are two ways to become a photographer : take a lot of pictures and look at a lot of pictures. Everything else is secondary. And that is exactly what our teenagers are doing. In a recent study done by Facebook on teens and Instagram, “growing up in a visual world”, the social media giant reveals some very noteworthy information. You complete me 32% of US teens consider Instagram the most important social media platform, far beyond Facebook…

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10 questions to a vision engineer : Carousel

Photo management is probably the most disputed space in photo:tech right now with major players like Apple, Google, Microsoft, Yahoo and Amazon, competing for the absolute control of where people store, manage and back up their photos. We sat down with Peter Welinder from Dropbox, a major player in this space, to discuss how computer vision and machine-learning is and will be a major differentiator and success trigger. Peter will be a speaker and  judge at the upcoming LDV Vision Summit. Tell us a little…

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10 Questions to 2 Founders : Photocrowd

Photo competitions are almost as old as the first camera. As soon as there was two photographers, there was a need to find out who took the best pictures. However, they were limited in space and time, with little or no room for everyone to be a judge. UK based Photocrowd puts an end to it with the V2 of its platform, opening wide open the doors for multinational, massive crowd voting along experts judging. We sat down with co-founders Mike Betts and Liam Bailey…

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The Power Of Earned Media In Social Images

Brands are spending large amounts of money on sponsorships, in particular in sports, which are seen as a unique way of engaging emotionally with fans. Ideally the brand will be featured prominently in an image of a star player scoring a key goal for the home side and reap the benefits of being connected to a moment of collective glory. Anecdotally brands get “a lot” of exposure for their sponsorships of teams and athletes via images shared on social media, but up till now, no one has…

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How inspirational images can improve sales for your brand

Inspirational imagery is more than just the beautiful photos that stand out on your Instagram feed. They are now part of the process of brand building and a method of discovery that can improve your brand’s sales. What was once looked at as an afterthought in communicating products and services is now one of the most powerful tools that brands have to sell themselves to the masses. It is not enough to go viral The most successful brands are the ones that tell their stories…

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Sculpture: Deadly Sins #1, Pure Products USA, by Nova Ligorano a

10 questions for a computer vision scientist : Andrea Frome

With the LDV Vision summit fast approaching, we want to catch up with some of the computer vision scientists/researchers who work deep inside the internet giants and who will be speaking at the event. Their research might not be  as well-known as the features they power but they however deserve as much credit as the ceo’s who had the insight to hire them. Andrea Frome from Research at Google took time on her busy schedule to answer some of our questions:  A little bit about…

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We need a new photo file format

Photos are too short and videos are too long. Photos say too little and videos too much. In an age where we can link data so quickly and easily, it is amazing to see that photos are still just the online equivalent of their printed version : A flat 2D representation of the offline world with a little editorial text around it. It is an aberration that in 2015, photos still need text captions to explain their content. Photos should not only be able to carry…

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Brands and Instagram : a love affair

Instagram loves wearables.  No, not the Apple iWatch kind. The regular kind : Fashion and sportswear are by far the two top categories of successful brands on Instagram. Propelled by the Nike and Adidas of the world, the sportswear category accumulates the highest rates of community with an average of 1.3 Million followers compared to the average of 603 K, this according to a report just published by L2 and Olapic. Fashion is not far behind with 1.2 Million followers average per brands. The photo…

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