Photo by https://www.flickr.com/photos/kalexanderson/

Ephemeral vs Nostalgia

Whether it is more noble to have photos disappear immediately after being seen or to have them come back and haunt us after a certain amount of time. It all really started the day Snowden, out of Hong Kong, released files he had grabbed from the NSA confirming what we all already knew : we are being watched. Almost immediately, a flurry of new apps emerged offering users to either hide our  communications or simply erased them. While the former could please some ( the less…

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photo by Mike https://www.flickr.com/photos/konvo/

A $61 million rock in the Pond

It ripped the sky open like a lighting in a summer night but we hardly heard the thunder. Yet. A few articles, from the Wall Street Journal to Techcrunch replicating the press release, but that is about it. Which is a little disturbing because a series A investment of $61 million is pretty exceptional. The news that company Pond5, a marketplace for UGC video, photos, illustrations, and sound files, just raised a whooping $61 million (from Accel Partners and Stripes Group)  did much less to…

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https://www.flickr.com/photos/gerardstolk/

Questions to a founder : Impala

There is no end in how many photos we produce. In fact, all the projections show that we have only just started and that the 880 billion photos we will take in 2014 are nothing compare to what is to come. But who organises all these images? Enter Euvision Technologies , from the University of Amsterdam, who promises to let you continue shooting carelessly while it takes care of automatically classifying your precious moments. Or any moment. In fact, it can classify any image you submit into…

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https://www.flickr.com/photos/chapter3/

Will it beat Instagram ?

We receive a lot of notifications of new photo apps here as well as we scout the internet for news of start-ups with a photographic touch to them. Every time, after testing it, we ask the same question: is it good enough to make people leave Instagram and use this instead?”. The answer is usually no. Why do we use Instagram as a benchmark? For multiple reasons. It is primarily a photo app, it offers editing tools ( filters), storage and has a strong sharing…

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Content marketing and photos

The buzz in the ad world these days is all about content marketing. Why ? With content marketing costs 62% less than traditional marketing and generating about 3 times as many leads, 78% of CMO’s believe it is the future of marketing. (Source:DemandMetric).People spend more online ( ~ 6 hours a day) and large part is interacting with brand created content.There is a crying need for relevant content they can consume. Consumer are not shying away from content generated by brands. In fact, they demand it: 50%…

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Curation is not what is used to be

The next big frontier for anyone involved with photography online is content curation.  The value of a company dealing with photography is not in its ability to attract a large amount of content – that is the easy part-  but rather in its ability to create value to the content by carefully and appropriately curating it. The first phase of photography content valuation was to amass as many assets as possible. Companies success rate was measured in how quickly and reliably they could accumulate  a vast amount…

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photo by brett jordan

Photos as a currency

As the battle for the tech photo space rages on, we are starting to see appearing a new functionality for photos online. And it has nothing to do with filters. The recent release of Facebook’s ephemeral app Slingshot, the so-called Snapchat killer, has brought forth a new definition for photos on-line : Photos as currency. In order to view a Slingshot, an ephemeral picture sent to you via the app, you have first to send a picture yourself. In effect, paying for the view of…

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photo by Gisella Klein

Questions to a founder : Lenka

Entrepreneur, investor, artist and photographer Kevin Abosch has just added a new function to his portfolio, app publisher. With the release yesterday  of Lenka, an exclusive high end B/W photo app, he offers everyone the tool to connect with what made photography so appealing: simplicity. No crazy filters, no stickers, “likes“, audio files, no in-app social media. Just the bare essential to take beautiful B/W pictures a la Ansel Adams. If anything, Lenka should appeal to the purist as well as those washed out by the artificial…

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photo by Jerry OConnor

Amazon’s new trick

Let’s be honest, Amazon is not interested in selling phones. Instead, they want you to carry a device that is a constant and direct connection to its store.   See, one of Amazon’s issue is that more and more purchases are mobile and as good as their apps might be, they are still competing with thousands of other apps on both Android and iOS. They are also competing with Apple and Google, owners of the operating systems, both of which have their own stores. So, in…

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Photo by Borja Iza

The photos might disappear but the battle is real

The battle of the ephemeral photo is heating up. At stake is the control of the 500 + million photos exchanged daily on Snapchat, more than Facebook and Instagram combined. Ephemeral photography shows huge potential. Not only because of its vast and growing popularity, but mainly because it mostly reaches teenagers, a $200 to $300 billion/year market in the US only.  Around 30% of 18-29 year old smartphone users use Snapchat compared to 5% for the 30 to 49 year old group. In countries like Norway,…

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