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Statistics: How filters are used by Instagram’s most successful users

To facilitate execution of global, large-scale influencer marketing campaigns at Relatable we rely a lot on data to give us insights. Using a sample of about 2 million Instagram accounts (with a minimum of 1,000 followers) and 40 million posts I’ve been digging deep compiling statistics, finding insights, or just discovering some quirky facts. I will share those findings in a number of articles. Instagram filters are used to enhance photos, to give them that extra edge or just set the mood. But to what extent are they used?…

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Mobile Photo Connect : 10 Questions to a Founder : Lightricks

Outside of Instagram, the biggest success in the world of photo apps is certainly Facetune.  With millions of paid downloads, it was the number one paid app in over 120 countries. The creation of 5 Israeli friends, it certainly benefited from Instagram’s success and especially its insatiable appetite for selfies. But unlike Instagram, Lightricks, the company behind Facetune, is a real software development company. It currently has 6 different photo/video editing apps in the app store, all very successful. We spoke with co-founder Itai Tsiddon…

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Ubiquitous photography

One of the most important announcement during Google latest release event has mainly passed under the radar or simply dismissed as a gadget. The Pixel Clip camera is a small device that can be attached anywhere and, using a simple A.I.,  continuously takes photos when it recognizes familiar faces. Perfect for busy parents who like to record everything but do not want to break the moment by picking up their phones to take a picture. But, beyond the convenience, Google just might have open the door to a new type of…

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Innovative solution providers tackle the ever-growing headaches of photo management and storage

It’s a given: we are all overwhelmed by the sheer number of photos we take, or that are being shared with us. With some of these, it’s no big deal if you accidentally missed viewing them, or if you can’t locate them again after you’ve first enjoyed them. With others, it does matter: According to our recent survey, 58% of photos on average are considered to be “long life” keepers. So we want to know on which device or cloud service these important photos reside,…

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Seeking ethics in visual tech

The Trolley Problem is a famous ethic thought-experiment.  Here how it goes: There is a Trolley barreling down the railroad tracks. Ahead, on the tracks, there are five people tied up and unable to move. The trolley is headed straight for them. You are standing some distance off in the train yard, next to a lever. If you pull this lever, the trolley will switch to a different set of tracks. However, you notice that there is one person on the side track. You have two…

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The iPhone X deep-dive – Why this phone will disrupt the mobile imaging ecosystem

Key takeaways: Apple has launched the iPhone X as a showcase for the direction in which the mobile and imaging industries could be heading; The iPhone X’s high price will limit its audience, but its features will trickle down in the coming years. At the same time, the developer ecosystem gets a head start on building new apps for consumers to create enticing content, which is often the bottleneck for the adoption of new technologies; The 3D revolution is now in full-swing; many of the…

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By 2022, there will be 45 Billion Cameras

It might have all started when Snapchat rebranded itself “A camera company”. Or even long before, in 2002, when Nokia decided to put a camera on their cell phones.  Whenever it happened, it is still really only the beginning… “It” is the moment the camera became forever separated from its original format, a lens on a movable box, and its original intent, recording personal memories. The shift was triggered when film became digital and thus transforming images into data files. Not only could images be easily and…

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Going Deep – the race for depth imaging smartphones is on

Our smartphones will soon be depth imaging devices, featuring cameras that measure depth information for each part of the image.  Lenovo already came out with the Google Tango-based Phab 2 phone last year and with the upcoming release of the iPhone 8 we’ll finally find out why Apple paid $350M to acquire the Israeli company PrimeSense back in 2013 (PrimeSense originally provided the technology behind the Microsoft Kinect game accessory). The market for depth imaging and sensing devices is booming, according to the recently released Smartphone Depth Sensing report from Woodside Capital Partners and Yole Développement. With a CAGR of 37.7%…

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Photo storage 4.0 – it’s deduplication, stupid!

In the first part of this two installment piece, we reported on the following findings from our latest survey among 458 North American smartphone photographers: The median number of photos that consumers believe they take per month is remarkably similar to what it was 1.5 years ago – it is neither plummeting nor ballooning. Smartphone photography has matured. Even with ephemeral visual communication rapidly gaining popularity, most respondents still believe that most of their photos are long life photos (“keepers”) Most consumers hoard their photos on their…

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Reality check: taking, keeping, storing smartphone photos

Only three months to go until our fifth edition of Mobile Photo Connect, so it’s the perfect time for a reality check! Not a week goes by without some industry observer, tech writer or photo vendor uttering the phrase “more than ever before” in relation to how/when/why/where consumers take, store or share photos with their smartphones. But are smartphone photos really still as “hot” as we keep hearing? Or is this an instance of groupthink? In November 2015, we conducted our The photos at your fingertips study, which included…

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