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Study on Instagram Advertising

A new report from L2 Insight has just been released, covering Instagram’s recent efforts into the advertising space. The Facebook-owned company has made slow and careful steps over the last few years, carefully managing its user base while increasing its offering to advertisers. The result is paying off: In 2014, Instagram generated $700 million in revenue and is projected to make $5.8 billion by 2020. Using specific user case, the L2’s report sheds a deep inquisitive light on what appears to be a very well-crafted and…

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10 questions to a founder : Catchoom

In between the real world and the digital world is Catchoom.  The 3-year-old Spanish company, born from the creative mind of Augmented Reality pioneer David Marimon, offers developers the tools to automatically link what users see to, among other things,  products they can buy online. Using advanced Image recognition and Augmented Reality, it automatically answers the question:” what I am looking at? ” with virtual answers. Since Sandler Research recently forecasted the Global Mobile AR market to grow at a CAGR of 96.52 % over…

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Automated photo generating A.I

What will we do with all the data we accumulate from photos? On a daily basis, internet juggernauts like Google, Yahoo, Facebook or Microsoft use highly sophisticated deep learning engines to better understand the content of billions of images uploaded, liked and shared. For now, it is to better serve adverting but what else can be done? For one, we could generate custom-made photos. Automated photo generating A.I. using all the knowledge acquired about photography, including which image types helps sell more products, which dominant colors appeal to viewers,…

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10 questions to a founder : Hack The Visual

There are many hackathons around the world allowing engineers to play around with API’s they might not otherwise  have access to. But none are exclusively focused on Visual Tech…until now. From the brain and hard work of Floris van Eck and Vincent Leeuw comes Hack the Visual, a 48 hours extravaganza of code, pixels,  deep learning, metadata and image recognition that promises to break the mold of what we expect from images. We sat down with creator Floris van Eck as he puts the final touches…

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it’s Adobe Stock and it’s live

Will convenience be the powerful  feature to  make Adobe’s $800 million gamble succeed in the stock photo market? Launched amidst a flurry of Creative Cloud updates for Photoshop, Illustrator, and Premiere, Adobe Stock is a fully integrated stock photo offering within the company’s flagship product. Created with the content of recently acquired Fotolia, it boasts, at launch, 40 million images, putting it right in the path of mighty competitors Getty Images and Shutterstock. However, it has a strong advantage: it is there where you need…

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Teens and Instagram : Study

An insightful study about teens and Instagram was recently published by the Pennsylvania State University. In it, Jin Yea Jang,  Kyungsik Han, Patrick C. Shih, and Dongwon Lee of the College of Information Sciences and Technology division, reveal some interesting facts on how teenagers interact with the photo sharing platform. Using a combination of tag mining and facial recognition, the team managed to extract key findings without ever reaching out to any of their subjects. In an effort to save you time and avoid  sometimes very…

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10 Questions for a founder : Shutta

We might have some of the most amazing cameras in our phones, but we never seem to  capture the right moment. Either because of camera lag or speed of life, we are left forever frustrated by the images we never got. When we discovered Shutta in the cramped and crowded alleyways of the 2015 Techcrunch Disrupt, it was almost love at first sight, for a few reasons : One, the app sits somewhere between photo and video, it has one of the smartest and easiest…

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Adding the “buy” in photos

This week will go down in the history of the photo tech space ( if such a history is ever written) as a milestone. While predictably anticipated by even the laziest followers, both Instagram and Pinterest  announced the addition of a “buy” button next to images. The latter has gone a step further, as it made it live for iOS devices with web and Android in the pipeline. Why a milestone? Because ever since both platforms grabbed our attention by gathering massive active users (…

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10 questions for a founder : Thinglink

While Thinglink might not be a brand new company, it certainly behaves like one. Unable to leave well enough alone, it keeps on finding new ways and new places to allow the creation and posting of rich media interactive visuals. While in a  challenging segment – most similar companies pivoted or shut down – it seems to be thriving on its own path and growth. We caught up with ceo and founder Ulla Engeström just as the company released a new Shopify extension. – In…

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The second generation photo storage : Google Photos

That’s it. It’s official. Google photos is now free from G+ and starting a life of its own. For those who subscribe to our weekly newsletter, you might have noticed that we called what would be the key differentiator: free unlimited storage. With so many of the other features ( with variations) available via competitors, it was the only true unique play Google could make. And while a major draw for any mobile user, it is not the only attractive feature.  Let’s review. Not really…

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